Polaroid and RealD team up for premium 3D eyewear, mutual back-patting

Polaroid's iconic instant camera may have retreated into the annals of yuppie history, but the company's original business remains: sunglasses, whose light-spinning lens technology is indeed directly responsible for the Polaroid name and whose new RealD-certified Polaroid Premium 3D variant is the latest attempt to make the brand relevant again. Yes, only seven decades after introducing polarized theater to the world the firm's at it once more, with a line of designer 3D glasses endowed with upstart RealD's enthusiastic recommendation. The glasses should appear at theaters near you soon, though we think it's safe to say that you won't see them distributed in little plastic baggies at the counter -- there's no word on price, but Polaroid's probably calling them "premium" for a reason. PR after the break.Continue reading Polaroid and RealD team up for premium 3D eyewear, mutual back-pattingPolaroid and RealD team up for premium 3D eyewear, mutual back-patting originally appeared on Engadget on Thu, 19 Aug 2010 09:43:00 EDT. Please see our terms for use of feeds.Permalink   |   | Email this | CommentsELECTRONIC DATA SYSTEMS ELECTRONIC ARTS ECLIPSYS EASTMAN KODAK CO